When a publisher hands you your
first contract it can be a heady experience. You are finally going to have a
published book with your name on the cover. You are over the moon and so thankful
to the publisher who is giving you your chance finally. You look at the thick
document and you’re positive the publisher has your best interests at heart,
she’s been so lovely throughout the whole process, and there really is no
reason to waste your time reading all of the fine print. So you sign and initial and date and you get
your copy and throw it in the corner on top of your exercise books from form
two and the Cosmos you’ve been stacking up for five years for a reason that has
yet to make itself clear. You forget about it. All you want is to see is your
novel with your name on the cover.
Everything in this scenario is
wrong. The first and foremost thing for a writer to keep in mind at all times
is that the publisher is part of a money making enterprise. The less they can
give to you the writer the better. It doesn’t mean they are nasty or cheating,
they’re actually doing their job, trying to make money for the business that
employs them. The only one in that little group that cares about the writer is
the writer. If the writer relinquishes that duty, no one will be doing it for
them. If you remember nothing else remember that.
The contract the publisher gives
you is a draft. It is what they want. When they give it to you, you as the
writer should now say what you want. Then negotiations begin. You must be
realistic. If this is your first book and you have no track record, you are not
going to have a lot of negotiating power. Aim high but be willing to accept
less. But know your limit. At any point until the contract is signed you can
walk away from the deal. It’s better to walk away than to have your book tied
up with a publisher who is sitting on it doing nothing.
A standard writing contract will
have some important parts a writer should pay attention to and understand
completely.
1) What are you giving away?
Most publishers would want
exclusive world rights to your book for eternity. If the publisher is small and
unable to sell your book world-wide why should your book be tied up with them? These
rights should be negotiated. You can set geographical parameters and time
limits when the copyright reverts back to you.
2) What is the royalty rate and on what amount?
I hear many new authors
complaining, “My book is sold at the shop for P100 and I’m only getting paid P6
per book.” Or “Why should I get 10% and
the publisher get 90% of the money?” Both of these statements show a lack of
understanding of the contract and the bookselling business.
First, the publisher is taking on a
lot of costs to get your novel from manuscript stage to published book. Try
self-publishing and that will give you some insight into the costs involved. Also, in most contracts you get paid royalties
on net not gross. What that means is you get paid royalties on the money the
publisher receives for the book. Publishers offer discounts to booksellers so
that the bookseller can make some money too. If the cover price is P100 at the
bookshop, the publisher might have sold that book to the bookshop at about P50,
so you will get your 10% on the P50, not the P100, which seems only fair since
the publisher only receiver P50 on the sale of that book.
3) Advances and royalty rates
In Southern Africa it is not common
to receive advances on books, but in USA and Europe it is standard practice. An
advance is money given to the writer when they sign the contract. It is an
advance on future royalties. For new writers, it is usually quite small as it
is a gamble if they will sell any books. For established writers, it can go
into large sums. But when royalties are earned the advance is deducted.
Sometimes if the book bombs terribly the publisher will ask the writer to pay
back the advance, though this is uncommon.
Royalty rates in Southern Africa
are usually 10%. This is not written in stone. I personally have book contracts
that range from 10-18%. It will depend on what you can negotiate, and you must
always negotiate. And even though I’ve said advances are uncommon,
depending on the project and how much the publisher wants it, advances can be
negotiated too.
The important thing to remember is
that everything is negotiable on a contract. Sign nothing until you understand
it, but be realistic.
You sound like my lawyer husband -- and you are both so right. My impulse is always to think the publisher is my friend and so I don't have to negotiate. but the contract isn't about friendship. It's about business, and the only friend you have in this situation is yourself. It doesn't mean the process has to be contentious, but it does have to be seen as a business transaction. This is such an important post, Lauri. I hope you don't mind if I tweet and share it on fb.
ReplyDeleteI'm more than happy for you to share it, thanks Sue.
ReplyDeleteI'm more than happy for you to share it, thanks Sue.
ReplyDeleteBrilliant post. Whether you are in UK, USA or Botswana, this is brilliant. There is a lot to learn from this, Lauri - thank you and I'll spread it about too.
ReplyDeleteAha, ofcourse. Thank you Lauri.
ReplyDeleteInvaluable, thanks.
ReplyDeleteThanks for sharing, Lauri :)
ReplyDeleteGreat post. Having worked in the legal field for years, I cringe when people say "I signed it because it was a standard contract." There's no such thing. I've heard horror stories from many authors. I still think self publishing is the best way to go. At least you're only paying distribution fees and no one else can pull your books from the "virtual shelves" except you.
ReplyDeleteAnn