The publisher may decide they like you. You may have a good list of contacts. You might have a weird lifestyle that could be milked. And what about this about one of my favourite books-
On a smaller scale even our own Arundati Roy's 'God of Small Things' had a roller coaster ride helped by her publisher. Arundati's personal life was as interesting as her book was uninteresting! She had fought with her mother and left house in Kerala to stay in a slum in Mumbai. She joined NID and made a film with an extraordinary and inscrutable title, 'In which Annie gives it those things,' See ? Then she was the daughter of the redoubtable Mary Roy who took on the might of the Church in Kerala to get her share of the family property. There were other more salacious bits some of which were splashed in the tabloids. The publishers then got the 'Big Mouths' to talk about the book. Incidentally, one of the Big Mouths was Shobha De! There were favourable reviews in select dailies followed by interviews. Arundati's own 'in your face' attitude helped sell her book. The rest is history and dear Arundati never wrote another book!Imagine 2000 books printed just to send out for pre-publications marketing. That's our entire print run around here. So what do you think about this?