Alisa Valdes has learned some hard lessons from her quite successful run with traditional publishers. She felt since she was the one meeting with her readers she knew their needs better. Her publisher thought otherwise so she's in the process of self publishing a third installment of her Dirty Girls Club books. It took her two days to learn how to do it. Read the inspirational article here.
If you continue reading the comments, there's some interesting bits there as well. The warning from the agent that not all books should be published. This is the traditional attack on self publishing, that it's sub-par but I don't think that applies here. Alisa Valdes has sold over a million copies for traditional publishing houses. I also think the comment from the small publisher who instead of fighting the change embraced it by helping her authors self publish and then assisting them in marketing is interesting.
It really doesn't need to be either or, it actually can be both.
What do you think?